Carat’s mission is simple: to redefine the value of media through our command of convergence. Increasingly, media is disrupting our clients’ business models, challenging the way they have historically achieved value through media. Carat’s purpose is to redefine how we collaborate with clients, colleagues and external media partners. This means continually challenging the media status quo; seeking to reinvent legacy media models; looking to do things differently in media, to do them better.
From the Frontline: Incumbent executives share their experiences